Joy Natividad or mechanic lady is a graduate of Mechanical Engineering from TIPQC. With a passion for writing that never pursued, her chance came when she started writing on Wattpad last 2012. She became a published writer after two years and released five published books under LIB/PHR from 2014-2016. Last 2017 she started releasing Writer’s Edition versions of her published stories. The same year she had the first website for exclusive members. Last 2018, she raised and registered her own publication. After a year, she raised the project Nobelista where her platform for exclusive members is shared for other writers to sell their works using pay per chapter. She also started to release top-selling e-books on Nobelista by other writers under her own publication and marked it as Writer's Edition, a personal collection that only a writer can keep but being released to their readers.